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We rebranded NBC’s much loved Emmy® Award winning campaign, bringing one of the nation’s most well known public service voices into the digital age.

We evolved the brand for the new media landscape, strengthening its impact across a range of platforms – from tv, mobile, web, e-books, to in-person – and growing the next generation of passionate brand advocates.

With simple bright colors and straightforward iconography, The More You Know is always positive, conversational, and engaging.

Photo: Character​

Source: Red Antler​